The Marketing Took Kit:

Intro to Marketing, Social Media, and Sales Channels

Marketing your business can seem daunting.

There's an old quote by Creighton Abrams, "When eating an elephant, take one bite at a time."

The metaphor is a great visual when you have a big hairy audacious goal in front of you. 

Inhale and take it one step at a time. 

In this article we'll talk about your audience and who you should target.   

We'll also share three free and very useful tools to begin designing your own professional looking marketing pieces. 


Social media posts, business cards and your own electronic newsletter are only a few clicks away!

Radio Show

Four Types of Audiences - examples of each

  • Completely unknown

    • Radio and TV

  • Somewhat known

    • Industry magazines/Trade Shows

  • Known, Not Owned

    • Social media, Google ads, LinkedIn Ads

  • Known and Owned  <----- This is your goal!

    • Name

    • Mailing address

    • Email address

    • phone number

Keep your existing customers happy and updated. Stay on top of their minds.

Keep in touch, and give them useful and helpful information.

Don't be a pushy salesperson. 

Be interesting. An expert in your field.

Canva is easy extremely user-friendly and allows your to create social media graphics, presentations, posters, documents, business cards, even t-shirts.  All kinds of visual content.

Canva -


Choose from professionally designed templates, and edit the designs...You can even upload your own photos.

Business Supplies Design
Before and After.JPG

PicMonkey is a site I use...a lot!

I learned how to use it in minutes without any knowledge or experience with any photo editors.


Do you have a picture you need to to crop? 

Is your picture too dark but you have no idea how to use expensive photo editing tools to brighten it up?

PicMonkey -


PicMonkey is an online photo editing and design service that can be accessed from a web browser, or through a mobile app. 

PicMonkey offers graphic design and photo editing tools, as well as design templates for wedding invitations, announcements, thank you cards, business cards, etc. ...

MailChimp -


Create a free electronic newsletter to send to your clients, customers and contact.

Easy to use and providing priceless insight into your business.


Step 1. Build an Email List and Segment It

You will need to put together an email list to create a newsletter.

Go on your social media pages and your website, inform people about the newsletter, and encourage them to subscribe.

As you invite others to join, you will build up an email list as you seek out other subscribers.

Even if you have an extensive email list, make sure to create segmented lists. This means that you place people into different lists based on demographics, previous sales, and other customer data. This way, you can send newsletters that apply to specific groups of people. This increases the odds and the percentage of people that open those newsletters since you sent out specific information that applies to them.

Segment Examples

  • Self-fulfilled

  • Distributors

  • Online buyers


Modern Laptop

2. Create a Strong Subject Line

When people look at their emails, they read the subject line first. The subject line lets them know the information in the email. If you create effective subject lines, you can increase your open rate for emails and your website traffic.

As more people open your email newsletters, you will naturally get more site traffic. A strong subject line will have multiple factors that attract customers, such as discussing deals or new products.

Give an Effective Call To Action